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Eric Quang Gelb is a NYC-based director who specializes in commercial musicals, live branded entertainment and theatre for young audiences. 


His strength in directing commercial musical theatre is leveraging its appeal to get audiences in seats, disguising stories that may be dismissed as “fluffy” or “shallow” by shifting points of view and uncovering new meaning. He believes infusing the same diversity and thoughtfulness one would for Shakespare, whether on a cruise ship or on Broadway, into musicals, is the best way to change hearts and minds, and make us smarter, stronger and more empathetic. As a gay, asian, jewish artist, he rejects the “type” of work he is assumed to create, and has visited Dr. Phillips Center (Mean Girls, Matilda), Fordham University (Footloose), Round Barn Theatre (Charlie & The Chocolate Factory), Virginia Children’s Theatre (James & The Giant Peach). 


As part of the Macy’s Thanksgiving Day Parade’s Creative Producing team, he is committed to using its nationwide reach (record breaking 29 million viewers in 2023) to include diverse artists in stories driven by whimsy, not just trauma. He is a key player on projects’ creative life cycles - all Broadway shows, marching bands, characters and more, from Sesame Street to The Lion King (the largest perf. to date). He led the creative for Sheryl Lee Ralph’s historic turn as the first Black Mrs. Claus; his casting and direction of the character program saw a 30% increase in representation. In other live branded entertainment, Eric has directed for LEGOLAND NY, overseen ship entertainment for Norwegian Cruise Line (SIX and Burn the Floor) and brought characters to life at Walt Disney World and SeaWorld Orlando.  


Eric received his Bachelors of Science in 2020 in Educational Theatre at NYU Steinhardt. His concentration in Performance & Production culminated in a self-produced, site-specific production of The 25th Annual Putnam County Spelling Bee. On campus, Eric served as the Artistic Director of organization Lamplighters. Passionate about safe, high-quality, pre-professional education and TYA MT, he pushed boundaries: converting lecture halls to theatres by hanging backdrops on command hooks with lace wigs and automated props (only to pack, cart, and store it in a dorm nightly). Seeing a gap in opportunity, Eric co-founded an inaugural program - the Musical Theatre Collective - that mentorship-matched a NYU student with NYC youth. He continues to teach and learn - Eric was selected to be part of two inaugural cohorts - Baseline Theatrical’s Beyond the Stagedoor and Broadway for Racial Justice’s Casting Initiative. Recently, he shadowed at HAMILTON on Broadway under Resident Director Hannah Ryan.

His tenacity to be a better director led him to foray into producing, making his Broadway debut at 19 years old as a co-producer on Head Over Heels in 2018, and is currently a co-producer on Little Shop of Horrors Off-Broadway, for which he raised capital from private investors (read: not his family), and currently produces for Music Theatre Factory. He believes the best things a director can be is be specific AND flexible, born out of comprehensive attention to detail, tracking sheets and pre-production. It creates the clarity, honesty and space needed to demand artistic excellence (not perfection), still with respect and dignity. From Broadway to high school, he rhinestones costumes and steams linens until it is right. Full out, no marking!

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